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COOKIES AND RE-MARKETING POLICY

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Transparency

We seek to be transparent in all of our activities as a College and therefore want to be clear about how we use cookies and digital re-marketing tools to improve our visitors’ experience when using our websites and to promote our courses and events.

This policy sets out the reasons we use cookies, the types of cookies we use and how long these cookies are operational on your computer or device.

This policy relates to The Bedford College Group (registered Bedford College) and includes the brands Bedford College, National College for Motorsport, Shuttleworth College, The Bedford Sixth Form and Tresham College.  It also includes any other brands we add to this group in the future.

This policy applies to any person or group or people who visit our website and social media.

What are cookies?

We use the term cookie to describe cookies and similar technologies such as tags and pixels. Cookies are small data files that websites place on your computer, laptop or mobile device.

Our use of cookies

We use Cookies for the following purposes:

  • To improve the performance of our websites by understanding which parts work well, and which don’t.
  • To deliver relevant online advertising to you both on our websites and elsewhere. This is sometimes done by combining data that we already have about you with the data collected through Cookies. These Cookies are placed by us and selected third parties and enable adverts to be presented to you on ours and third party websites.
  • To measure how effective our online advertising and marketing communications are.
  • To enable us to collect information about how you and other people use our websites.
  • To improve your experience on our websites, for example we use Cookies to remember the subject areas that you have looked at and to personalise your experience.

What cookies do we use?

We use the following Cookies:

Strictly necessary Cookies
These are Cookies that are required for the operation of our website. They are necessary for the safety, security and integrity of the site. For example they help support the structure of the pages that are displayed to you, help to improve navigation and allow you to return to pages you have previously visited. This type of Cookie only lasts for the duration of the time you are visiting the website. When you leave the website they are deleted automatically.

Performance Cookies or analytical Cookies
They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The data is aggregated and anonymised, which means we cannot identify you as an individual.

Targeting Cookies
These Cookies will collect information about your browsing habits and allow us to show you adverts while you are browsing our site and other sites on the internet. They are set by us or by carefully selected third parties. They help us to understand the performance of our marketing activities and improve the relevance of the adverts that you see. These cookies will remain active for a maximum of four weeks after you have visited our website.

Blocking or restricting Cookies
You can stop Cookies being used on your device by activating the setting on your browser that allows you to block the deployment of all or some Cookies. Please note, if you use your browser settings to block Cookies you may not be able to access all or parts of our site.

The table below explains the cookies we use and why

Cookie Name Cookie Domain Cookie Type Company Purpose
Cookie Consent bedfordsixthform.ac.uk moove_gdpr_popup Sitecore This will remember that you are happy to allow cookies on our website. This cookie is set to expire after 14 days if accepted.
__atuvs bedfordsixthform.ac.uk Session AddThis AddThis is a social sharing tool that allows you to share the site content on social media or by email. They track interactions with the embedded sharing buttons and monitor its usage.
sc_pview_shuser bedfordsixthform.ac.uk Session Sitecore Used for our Content Management System's client interface.
GPS youtube.com Session YouTube Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.
YSC youtube.com Session YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
_gat bedfordsixthform.ac.uk Session YouTube Used to collect information about how visitors use our website – we use the information to compile reports and to help us improve the website.
ASP.NET_SessionId bedfordsixthform.ac.uk Session Sitecore Used to identify the users session on the server.
_fbp bedfordsixthform.ac.uk Stored Facebook This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
AWSALBCORS zopim.com Stored Zendesk Load balancer cookies that power our Live Chat functionality.
AWSALB zopim.com Stored Zendesk Load balancer cookies that power our Live Chat functionality.
__zlcmid bedfordsixthform.ac.uk Stored Zendesk Powers our Live Chat widget.
IDE doubleclick.net Stored Google Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
loc addthis.com Stored AddThis AddThis is a social sharing tool that allows you to share the site content on social media or by email. They track interactions with the embedded sharing buttons and monitor its usage.
uvc addthis.com Stored AddThis AddThis is a social sharing tool that allows you to share the site content on social media or by email. They track interactions with the embedded sharing buttons and monitor its usage.
__atuvc bedfordsixthform.ac.uk Stored AddThis AddThis is a social sharing tool that allows you to share the site content on social media or by email. They track interactions with the embedded sharing buttons and monitor its usage.
_gid bedfordsixthform.ac.uk Stored Google Used to collect information about how visitors use our website – we use the information to compile reports and to help us improve the website.
_ga bedfordsixthform.ac.uk Stored Google Used to collect information about how visitors use our website – we use the information to compile reports and to help us improve the website.
__cfduid zopim.com Stored CloudFlare Used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is used in this instance by Zendesk which powers our Live Chat.
fr facebook.com Stored Facebook Helps Facebook to provide you with more personalised advertisements.
personalization_id twitter.com Stored Twitter We use Twitter Analytics to enable us to monitor how our social presence is shaping traffic on our site.
__cfduid zopim.com Stored ZenDesk Used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is used in this instance by Zendesk which powers our Live Chat
VISITOR_INFO1_LIVE youtube.com Stored YouTube We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode
__cfduid jotform.com Stored CloudFlare Used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is used in this instance by JotForm which powers our online forms.
_gid bedford.radiusbycampusmgmt.com Stored Campus Management Used to collect information about how visitors use our website – we use the information to compile reports and to help us improve the website. In this instance the same technology is used by our prospective student CRM system, Radius
_ga bedford.radiusbycampusmgmt.com Stored Campus Management Used to collect information about how visitors use our website – we use the information to compile reports and to help us improve the website. In this instance the same technology is used by our prospective student CRM system, Radius.
__utmabz bedford.radiusbycampusmgmt.com Stored Campus Management Used to power our prospective student CRM system, Radius.
__utmaba bedford.radiusbycampusmgmt.com Stored Campus Management Used to power our prospective student CRM system, Radius.
__utmabc bedford.radiusbycampusmgmt.com Stored Campus Management Used to power our prospective student CRM system, Radius.
__utmabb bedford.radiusbycampusmgmt.com Stored Campus Management Used to power our prospective student CRM system, Radius.
_gat_RadiusEnterpriseRollup bedford.radiusbycampusmgmt.com Stored Campus Management Used to power our prospective student CRM system, Radius.
JSESSIONID bedford.radiusbycampusmgmt.com Stored Campus Management Used to power our prospective student CRM system, Radius.